Teaching Business English for Effective Communication: A Case Study of Public Sector Institute

Abstract

Business English is an example of English for Specific Purposes and many persons who speak or write in English do so substantially in international trade. Business English is becoming increasingly important as organizations need multilingual employees in today's linked society. The ability to communicate with coworkers in a professional situation, whether through written communication, in-person meetings, or other means, is one of the goals of the business English course. As an outcome, a Business English Language might cover subjects like business English reading, correspondence, resumes, and the business jargon or terms of advertising, marketing and sales. The following paper is qualitative. It intends to analyze business students' perceptions of learning business communication at the undergraduate level in one of the public sector universities of Sindh, Pakistan. For this purpose, the one-to-one interviews were conducted with one of the batches of the business administration department (BBA) at SBBU Sanghar Campus, who is currently taking the business communication course.  Five students were taken as participants from one of the batches, who is being taught business communication at present