Sources of Business Competitive Advantage: A Review

Business Competitive Advantage: A Review

Abstract

Business competitive advantage is considered among the research
community and practitioners as a means for attaining financial goals.
The idea is to gain a sustainable edge or superiority over rivals. In the
industry context, firms look at demand generation for sales, profitability
and market share as key indicators of business success. For this purpose,
‘strategy’ represents the phenomenon that triggers competitive
advantage where an organization employs variety of means in charting
its direction and enabling for execution. This paper takes the framework
of strategy as the main argument to explain competitive status of a
business. It sheds light on different perspectives on strategic sources
ranging from resource-based view to market positioning and social
capital as the means of generating and sustaining business competitive
advantage.