Parents as Socialization Agent in Creating Financial literacyAmong Pakistani Young Consumers

Parents as Socialization Agent in Creating Financial literacyAmong Pakistani Young Consumers

Authors

  • Rabbia Khan .
  • Asif Khurshid .

DOI:

https://doi.org/10.62500/jbe.v10i1.106

Abstract

In this study, we have evaluated the moderating impact of big five
personality traits within the framework of Transactional Model of Stress
and Coping (TMSC). This paper develops a model by integrating the
moderating role of big five personality traits on the relationship of
technostress and task performance of employees belonging to ICT
intensive organizations and then tests this model in a developing country’s
context. Data were collected through a questionnaire survey from
employees operating in a variety of ITC intensive firms in Pakistan. The
moderating effects of big five personality traits were checked with the help
of PROCESS macro for SPSS developed by Hayes (2013). Results
revealed that agreeableness, consciousness and neuroticism have
moderating impact on the significant negative relationship between
technostress and task performance. However, extroversion and openness
to experience did not moderate the relationship between technostress and
task performance.

Published

2020-06-29

How to Cite

Rabbia Khan, R. K., & Asif Khurshid, A. K. (2020). Parents as Socialization Agent in Creating Financial literacyAmong Pakistani Young Consumers: Parents as Socialization Agent in Creating Financial literacyAmong Pakistani Young Consumers. Journal of Business & Economics , 10(1), 64-82. https://doi.org/10.62500/jbe.v10i1.106