Prospects for Collaborative Tourism Planning in Pakistan (A Case Study of Sindh Coast)

Tourism Planning in Pakistan (A Case Study of Sindh Coast)

Authors

  • Zia Ullah Abdul Wali Khan University, Mardan, KPK
  • Muhammad Jehangir Institute of Business & Leadership, Abdul Wali Khan University, Mardan, KPK, Pakistan.
  • Zahoor Ul Haq Abdul Wali Khan University, Mardan, KPK

DOI:

https://doi.org/10.2112/jbe.v11i1.173

Keywords:

Model, Tourism, Pakistan, Collaboration

Abstract

The proposed model has put the theoretical construct of collaboration theory into practice by conceptualizing generic conditions conducive to collaboration process among coastal tourism stakeholders in Pakistan. The model adopted different methodologies and techniques for evaluating the necessary preconditions for stakeholders' collaboration. It comprises three main stages of problem setting, direction setting &implementation. These stages progress through a set of six guiding propositions: 1. stakeholders' identification 2. recognition of interdependencies & legitimacy among stakeholders 3. legitimate convenor 4. joint information search 5. power dispersion, and 6. strategic planning. The model recognises the importance of involving a broad spectrum of stakeholders; emphasised power sharing and recommended appreciation of interdependencies in the domain. If adopted, the proposed model has strong implication in Pakistan for strategic planning of tourism. Furthermore, the model can be used in implementing coastal and marine tourism projects in China-Pakistan Economic Corridor (CPEC).

Published

2020-10-06

How to Cite

Ullah, Z., Jehangir, M., & Ul Haq, Z. (2020). Prospects for Collaborative Tourism Planning in Pakistan (A Case Study of Sindh Coast): Tourism Planning in Pakistan (A Case Study of Sindh Coast). Journal of Business & Economics , 11(1), 73-86. https://doi.org/10.2112/jbe.v11i1.173