Qaiser Rashid Janjua QRJ, Muhammad Ismail Ramay MIR. The Effect of Co-creation of Value on Service Quality-Customer Loyalty Chain and the Role of Relationship Quality in Higher Education Institutions: The Effect of Co-creation of Value on Service Quality-Customer Loyalty Chain and the Role of Relationship Quality in Higher Education Institutions. JBE [Internet]. 2020Jul.2 [cited 2024May8];12(1):125-47. Available from: https://journals.au.edu.pk/ojs/index.php/jbe/article/view/139