Muhammad Sheeraz MS, FAISAL QADEER FQ, KANWAL IQBAL KHAN KIK. What I Am, What I Want to be: The Role of Brand Experience in the Relationship of Self-Congruence Facets and Orientation toward Happiness : What I Am, What I Want to be: The Role of Brand Experience in the Relationship of Self-Congruence Facets and Orientation toward Happiness . JBE [Internet]. 2020Jun.30 [cited 2024May20];12(1):43-61. Available from: https://journals.au.edu.pk/ojs/index.php/jbe/article/view/129