QAISER RASHID JANJUA , QAISER RASHID JANJUA, and Muhammad Ismail Ramay Muhammad Ismail Ramay. “The Effect of Co-Creation of Value on Service Quality-Customer Loyalty Chain and the Role of Relationship Quality in Higher Education Institutions: The Effect of Co-Creation of Value on Service Quality-Customer Loyalty Chain and the Role of Relationship Quality in Higher Education Institutions”. Journal of Business & Economics  12, no. 1 (June 30, 2020): 125-147. Accessed May 20, 2024. https://journals.au.edu.pk/ojs/index.php/jbe/article/view/139.