SANA MEHMOOD, SANA MEHMOOD, KANWAL SHAHEEN KANWAL SHAHEEN, and TARIQ WAHEED QURESHI TARIQ WAHEED QURESHI. “Should I Buy This Clothing Brand? Investigating the Impact of Consumer Brand Engagement Dimensions from Brand Resonance Model Perspective: Should I Buy This Clothing Brand? Investigating the Impact of Consumer Brand Engagement Dimensions from Brand Resonance Model Perspective”. Journal of Business & Economics  12, no. 1 (June 30, 2020): 85-105. Accessed May 20, 2024. https://journals.au.edu.pk/ojs/index.php/jbe/article/view/137.