Muhammad Sheeraz, Muhammad Sheeraz, FAISAL QADEER FAISAL QADEER, and KANWAL IQBAL KHAN KANWAL IQBAL KHAN. “What I Am, What I Want to Be: The Role of Brand Experience in the Relationship of Self-Congruence Facets and Orientation Toward Happiness : What I Am, What I Want to Be: The Role of Brand Experience in the Relationship of Self-Congruence Facets and Orientation Toward Happiness ”. Journal of Business & Economics  12, no. 1 (June 30, 2020): 43-61. Accessed May 20, 2024. https://journals.au.edu.pk/ojs/index.php/jbe/article/view/129.