Janjua, Qaiser. “Brand Extensions: What Works and What Doesn’t: Brand Extensions: What Works and What Doesn’t”. Journal of Business & Economics (JBE) 1, no. 1 (June 22, 2020): 77-96. Accessed August 18, 2026. https://journals.au.edu.pk/ojs/index.php/jbe/article/view/5.