[1]
M. S. Muhammad Sheeraz, F. Q. Faisal Qadeer, K. I. khan Kanwal Iqbal khan, and S. M. Shahid Mahmood, “What I Am, What I Want to be: The Role of Brand Experience in the Relationship of Self-Congruence Facets and Orientation toward Happiness : What I Am, What I Want to be: The Role of Brand Experience in the Relationship of Self-Congruence Facets and Orientation toward Happiness ”, JBE, vol. 12, no. 1, pp. 43-61, Jul. 2020.