Qaiser Rashid Janjua , Q. R. J., & Muhammad Ismail Ramay , M. I. R. (2020). The Effect of Co-creation of Value on Service Quality-Customer Loyalty Chain and the Role of Relationship Quality in Higher Education Institutions: The Effect of Co-creation of Value on Service Quality-Customer Loyalty Chain and the Role of Relationship Quality in Higher Education Institutions. Journal of Business & Economics , 12(1), 125-147. https://doi.org/10.2112/jbe.v12i1.139 (Original work published June 30, 2020)