Rabbia Khan, R.K. and Asif Khurshid, A.K. 2020. Parents as Socialization Agent in Creating Financial literacyAmong Pakistani Young Consumers: Parents as Socialization Agent in Creating Financial literacyAmong Pakistani Young Consumers. Journal of Business & Economics . 10, 1 (Jun. 2020), 64-82. DOI:https://doi.org/10.62500/jbe.v10i1.106.