Genre Analysis of Pakistani Wedding Invitation Cards
Keywords:Genre Analysis, Wedding Invitation Cards, moves, Nonlinguistic Features
A wedding invitation card is one of the essential written genres used to invite someone on the occasion of a wedding. It is considered as a homely genre and resultantly limited significant work is carried out on it in the domain of genre analysis. Based on the socio-cultural value, the current study aimed to carry out a genre analysis of Pakistani wedding invitation cards, to investigate the linguistic and non-linguistic features in different moves. The data was gathered from the family members, colleagues, friends, and the local printing press. A total of 100 English and Urdu written Pakistani wedding invitations, covering the time frame of 2016-2019, were gathered for this study. The current study was based on the theoretical and methodological assumptions of Swales (1990) Bhatia (1993) and Miller (1984) for the genre analysis. Kress and Van Leeuwen’s (2006) grammar of visual design was used for non-linguistic features, whereas Stockl’s (2005) toolkit was used for typeface analysis. The genre analysis of the data revealed that there were eight moves in the invitation cards namely, Opening, name of the parents of bride or groom, Inviting the guests with pleasure, Name of the bride and groom, Program for wedding, RSVP, Looking forward and Name of the guest. The analysis of linguistic and non-linguistic features showed that people in Pakistani society were mindful of the social, cultural, and religious values when inviting others to this blissful event. In the end, a model has been proposed for the Pakistani wedding invitations. The current study is valuable for the field of genre analysis and to raise sociocultural awareness of this understudied homely genre in the Pakistani context.
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