“Ask PK anything”: Language and Power relationship in PK

Abstract

This study is going to examine an Indian movie PK from the perspective of Critical Discourse Analysis. It focuses on how actors manipulate language in their favor – to inculcate their agenda – to exploit the common man. CDA tends to explore the hidden meanings of a written or spoken text. It studies and analyzes the role of language, power, dominance, ideology, and inequality in different contexts. This analysis is rooted in Fairclough’s three-dimensional models of discourse analysis which focus on the text, representation of that text, and its interpretation. The findings show that it is the use of language that helps social actors to maintain their power and supremacy over others. They exploit people’s emotions by creating fear of the unknown in their body and soul. The present study confirms that multiple ideologies showing the preferred perspectives can easily be inculcated in the minds of the common people through movies.it further confirms that stereotypical characteristics prevailing in society can easily be enforced through movies.